Brand Relaunch 28th March 2012 … Uplifting by Nature …

Residents of the Tablelands have always known the region is naturally uplifting. Now, this promise has been embodied in a new brand tag line, Uplifting by Nature, and visual refresh for the region’s tourism marketing collateral.

Tropical Tablelands Tourism launches the new look via the region’s new website and it’s official visitor guide, Discover magazine.

In launching the re-branding, TTT vice-chairman Bram Collins said the new look and feel embraced the region’s key assets. “We have a uniquely tropical flavour, whether its our
unusual wildlife or world class natural and built attractions. When you consider everything The Tablelands has to offer, the new brand statement ‘Uplifting by Nature’ encapsulates the feeling we want visitors to have from their holiday experience here.”

Both the award winning visitor guide, Discover magazine, and the new Tropical Tablelands Tourism website, are enhanced with the new 2012 brand style and colours which was developed in conjunction with a new regional brand suite being rolled out by Tourism Tropical North Queensland.

Consumer marketing director of TTNQ, David Inches, said Tropical Tablelands Tourism had taken the lead by embracing the new brand identify and positioning. “The Tablelands’ positioning, Uplifting by Nature, captures the surprise around every corner, the blend of colour and culture, of food and freshness. It’s a place which has so many outstanding assets to share with the world, and by working together we’ll deliver a great competitive advantage to the Tablelands and to the TNQ region as a whole.”

Tropical Tablelands Tourism is releasing the new brand toolbox for use by members so they can incorporate elements into their own collateral and extend the reach of the new branding even further.

MORE on the new TTT Website…
Bram Collins said the redesigned website went back to basics, ensuring content was about everything visitors wanted to find out before and during their visit to the region.

“The all new 2012 website is evolutionary rather than revolutionary,” said Bram Collins. “The brief we followed was to develop the website from the customer’s perspective and ensure that we identified and satisfied their needs in an online environment. It was about bringing the visitor information content up to par and up to date, ensuring the website was structurally relevant, making the facility for people to book more accessible with the Book Easy booking system interfacing more seamlessly with the new website, and generally promoting the region’s features and benefits. The Tablelands receives 500,000 visitors every year and we want them to discover every part of this amazing region.”

The new website was designed jointly by two local companies Port Douglas Internet Services (PDIS) and RJ New Design. As well as featuring Where to Stay, Eat, Go, TTT’s website contains relevant information for visitors such as health and safety, telecommunications, and general community information. An events calendar plus a trade and media section complete the upgraded content.

MORE on Discover Magazine…
Published annually by Tropical Tablelands Tourism, the award-winning 54 page glossy magazine is the most widely distributed regional publication in Australia. Each year 150,000 copies find their way as far afield as Cooktown, Mackay, Karumba, Mt Isa and Barcaldine, and consumer travel shows Australia wide as well as into the information centres of the entire Tropical North Queensland region.

As in previous years, the publishers canvassed both visitors and staff at the region’s Visitor Information Centres to ensure accuracy and relevant content. TTT vice chair Bram Collins said the refreshed and updated editorial and design throughout the magazine ensured its ongoing utility for visitors.

Posted by Bronwyn under Tablelands News | Posted on 29th Mar 2012

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