A group of six national and international trade partners descended on the Tablelands recently with a key objective to “rediscover” tropical north Queensland.
The famil, organised by Tropical Tablelands Tourism (TTT) and Pinnacle Marketing, was part of the tourism organisation’s longer-term strategy to build awareness of the rich and diverse range of attractions available in the region.
The six delegates from APTC, Goway, Queensland Rail, Southern Crossings, Pan Pacific Travel and Southern World, were treated to two days of sightseeing across the Tablelands.
This included visits to the Mareeba Wetlands, Hot Air Ballooning, Mt Uncle Distillery, Blazing Saddles, Mungalli Dairy, Lake Eacham, Curtain Fig Tree, Herberton Historic Village, Millaa Millaa Falls and the Malanda Pub.
During their visit the group had the opportunity to meet the Tableland Regional Council’s new mayor, Rosa Lee Long. Mayor Lee Long said more people were becoming aware of the great number of attractions the region offered and it was important to capitilise on this.
“I know we have a lot to offer, in fact, I think the Tablelands has been the sleeping giant for a long time. Ultimately, I would like to see tourists centre themselves on the Tablelands for a few days or a week and travel around the region from that location.”
“We have beautiful B&Bs and smaller accommodation outlets but I would also like to encourage investment for tourist accommodation that will cater to larger groups.”
She said there was enormous potential in the growing sports and adventure tourism market and believed this would increase as people discovered what the Tablelands offered in terms of mountain biking, cycling, horse riding, and water sports”.
TTT chair and local member for Barron River Michael Trout, agreed and said TTT’s long-term commitment was to establish the Tablelands as a stand alone destination “Our focus going forward is to strengthen our position as a destination and this famil provided a great opportunity for us to showcase the depth of things to do in our region.
Self-drive, national and international markets are all extremely important to TTT and this famil represented a great cross section of Australian and international agents.” Michael Nelsen, director of Pinnacle Marketing, said the “Rediscover Tropical North Queensland Trade famil” demonstrated how a trip to north Queensland could be enriched simply by dispersing out of Cairns and onto the Tablelands.
“There are an outstanding range of tourism products that this region offers and judging by the comments both during the trip and post famil, the Cairns Highlands has absolutely delivered on this objective.”
Posted by Bronwyn under Tablelands News | Posted on 31st May 2012