Tropical Tablelands Tourism will launch its 2013/2014 Discover magazine this Thursday at 11am at Herberton Historic Village.
Michael Trout, chairman of Tropical Tablelands Tourism (TTT), said Discover was one of the most important tools used by the local tourism organisation to promote the region and he said the latest edition was better than ever.
“The Tablelands receives 500,000 visitors every year and we want them to discover every part of this amazing and diverse region. Thanks to our members, TTT has once again been able to create this definitive guide to the area.”
Published annually by Tropical Tablelands Tourism, the award-winning 54 page glossy magazine is the most widely distributed regional publication in Australia.
Each year 150,000 copies find their way as far afield as Cooktown, Mackay, Karumba, Mt Isa and Barcaldine, and consumer travel shows Australia wide as well as information centres in the North Queensland region.
With detailed editorial, maps as well as an in-depth guide to events, Mr Trout said Discover was the go to guide for would be travellers to the Atherton Tablelands.
“Discover has continued to evolve and this year there is great new editorial expanding the information on the gateways of the Cassowary Coast, Savannah Way, Cairns and Douglas regions. “These are all world class drive routes and extremely important gateways to the Atherton Tablelands.” Mr Trout said readers could also find information on unique adventure activities that can only be seen on the
“Lake Tinaroo offers great water skiing, sailing and fishing, and there are also a number of horse trails that make the most of the region’s mountains, which includes Queensland’s highest peaks of Mt Bartle Frere and Mt Bellenden Kerr, both of which can be summited.”
He said world class mountain bike trails , which were recently opened in Atherton, were also a huge drawcard for the region. “These are world class mountain bike trails and will be utilised extensively in April when the town hosts the 2013 Mountain Bike Marathon Australian Championships.”
Mr Trout believed Discover would also complement the Drive North Queensland smart phone app, available free for Android and iphone, which was launched by TTT in December last year.
“Travellers have a number of great travel tools at their disposal. The smart phone app draws its information from the Australian Tourism Data Warehouse, detailing the attractions, tours, accommodation that can be seen along the drive routes of the Savannah Way, Overlander’s Way and the Great Tropical Drive.”
As in previous years, the publishers canvassed both visitors and staff at the region’s Visitor Information Centres to ensure accuracy and relevant content. Michael Trout said the refreshed and updated editorial and design throughout the magazine ensured its
ongoing utility for visitors.
Posted by Bronwyn under Tablelands News | Posted on 14th Mar 2013