Tropical Tablelands Tourism Drive App key to DNQ campaign funding

Tropical Tablelands Tourism’s (TTT) Drive North Queensland app has played a major role in the region securing $230,000 in contestable funding.

The funding, which will be used to promote Tropical North Queensland to the domestic drive market, was awarded to Tourism Tropical North Queensland (TTNQ) earlier this week.

Since it was launched in December 2012, The Drive North Queensland app which was developed by TTT, has become a major marketing tool for the TTNQ led Drive North Queensland campaign.

Tropical Tablelands Tourism chair and Member for Barron River Michael Trout said the app was an incredibly important marketing tool for the entire region and he was extremely proud of the team at TTT who helped bring it together, including Pinnacle Marketing who were the project leaders.


“What we have created is a sophisticated marketing tool that covers three unique North Queensland drives – the Savannah Way from Cairns to the Northern Territory border, the Overlanders Way from Townsville to the Northern Territory border at Camooweal, and The Great Tropical Drive from Townsville to Cooktown.

“The scope of this app is huge and the fact that it pulls all its data from the Australian Tourism Data Warehouse ensures information is as up to date as possible.

“This is a fantastic example of what a small local tourism organisation can achieve and for the app to be adopted regionally and embraced by operators and other tourism organisations is a real coup for TTT.”

Mr Trout said TTT’s primary focus was to promote and market the destination and everything relating to prearrival – and he believed TTT was being very clever it how it achieved this.

“What TTT does as an organisation is to look at how we can strategically plan and deliver marketing strategies that promote the destination, the products to experience within the region and encourage visitors to choose the Atherton Tablelands as their next holiday destination,” he said.

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Posted by Bronwyn under Tablelands News | Posted on 15th Aug 2013

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