Members forum offers up valuable industry advice

Tropical Tablelands Tourism (TTT) has wrapped up a series of information seminars as part of a new member engagement initiative.

The seminars, which were held in Mareeba and Atherton last week, gave members an update on the industry, as well as information on how TTT delivers its key marketing campaigns to promote the destination.

Michael Nelson, director of Pinnacle Marketing and special guest speaker, said the workshops were well attended by a broad cross section of TTT members.

He said many were surprised to learn that tourism was worth $170 million to the Atherton Tablelands region, with $80 million of this generated by day visitors and $90 million by overnight visitors.

“These figures demonstrate just how important tourism is to this region. The flow on revenue from these overnight and day visitors also sits in the order of $160 million.

“What this shows is just how many businesses benefit from the visitors that come to this destination. It is not correct in thinking that the only people that benefit from tourism are those that have a tourism business.

“$160 million dollars is a lot of money and the businesses that are seeing this benefit are supermarkets, garages, restaurants, takeaway food outlets and banks just to name a few.

“Our point is that if those businesses got behind TTT through membership, imagine the numbers we could bring to the destination and the economic benefit that would then flow through the economy of the Tablelands.

“At the moment tourism accounts for nine percent of the total gross regional product which makes tourism a very significant industry for this region.”

TTT Chair and Member for Barron River Michael Trout said the October forums were the first in a series to
be rolled out by TTT.

The next are due to be held in February, 2014 and will be themed around media, publicity and social media.

“The topics have been chosen to be engaging and informative for members. We hope they take something away with them from these sessions.”

He said the “Famous Five” had also been well received with five operators invited to speak on their product for five minutes.

“This is a great opportunity for other members to get to know one another and learn about the different products and services each offers.”

Atherton Tablelands | November 6th 2013


Posted by Bronwyn under Tablelands News | Posted on 21st Nov 2013

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