Tropical Tablelands Tourism is urging “foodie” businesses to join Tourism Australia’s Restaurant Australia campaign and share the spotlight with local success stories such as Rainforest Bounty, Skybury Coffee and Mt Uncle Distillery.
The Restaurant Australia campaign is a global marketing campaign to position Australia as a premier destination to experience food and wine.
Tropical Tablelands Tourism chair and Member for Barron River Michael Trout said Restaurant Australia focused on “People, Place and Produce”.
“While restaurants do feature, the campaign is more about ‘taste’,” he said. “The Atherton Tablelands offers some amazing experiences and we are particularly interested in sharing these.
“Local businesses that provide food, wine and beverage experiences are encouraged to share it through the Restaurant Australia campaign. Members can register for the campaign using Restaurant Australia’s online form – www.restaurant.australia.com/list-your-business.html”
Mr Trout also urged all Tablelanders to include #restaurantaustralia with their social media posts to be part of the campaign conversation. Tourism Australia will feature the best experiences on its social platforms and on the Restaurant Australia website.
Geraldine McGuire, co-founder of Rainforest Bounty and volunteer chair of the regional food promotion network Taste Paradise, wholeheartedly supports the campaign.
“We have to really push our Tropical North Queensland region as a food tourism destination,” she said.
“It’s all about the consumer experience and I believe the Restaurant Australia promotion is really worthwhile. It gives the profile of the business a more broader interest.”
Sales of Rainforest Bounty’s rainforest fruits condiments have grown by 30 percent over the past year and bookings for the famous Rainforest Bounty cooking school by 100 per cent.
“Every class until December is booked out and we have people on the waiting list,” Ms McGuire said.
“It’s all about exposure and getting out there. It’s through the different linkages – Restaurant Australia, the Taste Paradise Tropical North Queensland regional food network, through your web site and people see the brand out there – products in the shops, brochures in the information centres and social media which has
dedicated foodies seeking different food experiences receiving messages via #restaurantaustralia on their iphones.”
Posted by Bronwyn under Tablelands News | Posted on 10th Sep 2014