Planning is now underway for the 2015/2016 edition of Discover, Tropical Tablelands Tourism’s major destination marketing tool.
The visitor guide, which is published annually by TTT, offers the latest travel information on places to go and things to do across the Atherton Tablelands and its gateways of the Cassowary Coast, Port Douglas, Cairns and the Gulf Savannah.
This year, 120,000 copies will find their way as far afield as Cooktown, Mackay, Karumba, Mt Isa and Barcaldine, to consumer travel shows across Australia and internationally as well as visitor information centres throughout the region.
TTT chair and member for Barron River Michael Trout said the Discover committee led by Bram Collins, Bronwyn Cant, Tanya Snelling, Gwyneth Nevard and Sheryn Bewert ensured the quality and credibility of the region’s only endorsed visitor guide.
“Discover offers insightful and comprehensive end-to-end travel information to inspire, advise and give the tools needed to holiday in this region.
“It also continues to be one of the largest regionally distributed visitor guides of its kind in Australia,” he said.
Mr Trout said part of the committee’s goal was to grow and evolve the popular visitor guide and this year was no different with a new digital platform being rolled including a dedicated smart phone app.
“TTT’s has earned a reputation as an industry leader in this area. In 2012 we developed the Drive North Queensland smart phone app, which has been adopted by the whole of region and this year, we will also develop a dedicated Discover app.”
Mr Trout said the app would be user-friendly with the mobile application optimised for all screens and devices.
“This app will offer lots of features to enhance and value add in conjunction with the online digital version.
“Browsing the content will be easy with videos, hyperlinks and full interactivity. One of the great advantages of the application, apart from the fact that it is cross-platform and can be used on all devices, is that users can download Discover to read it offline later.
“Discover has always been about creating awareness and interest in the destination to its target audience – potential visitors and current visitors – and encourage them to extend their length of stay in the region.” “It really does provide the best opportunity for TTT members to showcase their products and services across
Australia giving them access to markets they would not usually be able to penetrate.”
Posted by Bronwyn under Tablelands News | Posted on 4th Nov 2014