Atherton Tablelands Event Planners Guide

Major events such as Taste of the Tablelands, The Croc Trophy, the Mareeba Rodeo and the Yungaburra Triathlon will form the basis of Tropical Tablelands Tourism’s (TTT) event strategy.

TTT chairman Michael Trout said events were a great way to complement the natural attributes and to attract visitors to the region throughout the year, particularly during the quieter shoulder season of April to May and October to November.

He said the event planner gave tourism operators and event managers the tools to better promote their event to reach the right audience not only in Australia but internationally.

“Our event promotions services are available free of charge to local event organisers. We can provide a variety of tools and resources to effectively promote the diverse range of events that the Tropical Tablelands hosts throughout the year,” said Mr Trout.

Going online, the official destination website contains comprehensive local information, tools to book accommodation booking, tours, attractions, activities and provides free maps and self-drive itineraries.

“Attracting over 6000 visits every month globally, having an event listed on the website calendar is a must for any organiser and you can upload additional information like blogs and newsletters too,” explains Mr Trout.

Organisers can also take advantage of TTT’s membership base with event packages offering accommodation and tours around the event.
Tropical Tablelands Tourism can even provide support with booking engines and graphic design for publicity brochures, for a small cost.

Mr Trout said accredited Visitor Information Centres also play a significant part in helping promote events, displaying marketing collateral and distributing event attendee packs when necessary.

“TTT’s monthly e-newsletter is another great platform that reaches all our members encouraging them to assist or participate where needed or appropriate.

“Social media is another tool that events can be promoted via to both the local and global audience,” he added.

“The popularity of Atherton Tablelands continues to grow and we are supporting those who are discovering this unique destination by providing this free tips and tools brochure”.

For more information visit

3. Events

Posted by Bronwyn under Tablelands News | Posted on 3rd Mar 2015

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