ATDW Workshops to help operators switch on

Tourism Events Queensland (TEQ) together with Tropical Tablelands Tourism are inviting operators to take part in a face to face digital workshop to help boost the region’s collective online presence.

TTT chair Michael Trout urged all tourism operators to attend the workshop, which will highlight the benefits
of utilising the Australian Tourism Data Warehouse.

“The ATDW has become a power house in the online world, and the primary source of information for many
of the countries leading consumer and travel websites,” he said.

ATDW benefits tourism operators and event organisers by providing a cost effective solution to increasing their digital distributionand online exposure, and provides travel distributors with rich, flexible content in a central database to easily populate their websites.

“An example of these include Google Maps, RACQ, Queensland by Tourism Events Queensland, Tourism
Australia, About Australia, Book Easy, Accor Vacation Club, Caravan & RV Insurance (CIL) and more.

“Closer to home, the Drive North Queensland app, which was developed by TTT, also draws its information
from the ATDW,” he added.

Product categories stored within the ATDW include accommodation, attractions, restaurants, tours, hire,
transport, and general services.

There is also a category for events, with no costs associated with this.

“The ATDW is incredibly affordable even for smaller operators, and if more businesses on the Tablelands
utilised this service, it would raise the whole profile of the region.

“Ultimately when someone goes to the Queensland website for example, searching for things to do, eat and
stay on the Tablelands, we don’t want four or five options popping up, we want 20 or 30,” he said.

The workshop will be held on Wednesday, May 27 at 10am to 1pm at Mt Uncle Distillery.

For more information, email


Posted by Bronwyn under Tablelands News | Posted on 20th May 2015

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