Attention to social media and a digital version of the Discover Atherton Tablelands visitor’s guide have contributed to another successful year for Tropical Tablelands Tourism.
TTT is a largely volunteer local tourism organisation and its focus has always been on promoting the Atherton Tablelands domestically and internationally as a standalone destination to would-be travellers, travel agents and wholesalers in the travel trade industry.
Traffic to the website has seen unprecedented growth, increasing by 31 percent over the past financial year. This increase is due to the new digital version of Discover Visitor’s Guide attracting an average of 2000 visits each month.
Social media activity also increased and at June 30 Discover Atherton Tablelands Facebook page had reached 3147 “likes”, but more important were the engagement and shares, with people letting others know about the site.
Other positive exposure for the Atherton Tablelands during the 2014-2015 year included an Instameet at the Curtin Fig Tree and an Instagrammers’ famil across the Tablelands, momentum from Tourism Australia’s Restaurant Australia campaign and the launch of an Event Planner’s Guide to enable event organisers to work in with and benefit from TTT marketing activities.
TTT also participated at the three major caravan and camping shows at Brisbane, Sydney and Melbourne under the banner of Drive North Queensland and the region was also promoted under the Caravanning Queensland banner in a second booth at these shows and at all consumer shows across Australia.
Consistent engagement and training of domestic and international wholesale agents has continued with a heavy focus on self-drive itineraries showcasing the diversity of the region, resulting in the Atherton Tablelands being promoted as a stand-alone holiday destination on travel websites and traditional wholesale brochures.
The launch of the corporate website tropicaltablelandstourism.com.au has also been part of a successful schedule of marketing, media and industry leadership for the benefit of the Atherton Tablelands region.
I would like to thank fellow board members for their continued support including retiring directors Allan Gillanders and Michael Lawrence, and welcome new appointee Jane Johnson from Curtain Fig Motel.
Each director has brought a strong, consistent and experienced approach to achieving TTT’s goals. Many of the directors, who are all volunteers, had been involved with the organisation longer than the standard two-year term.
I would also like to thank the marketing and media team, along with executive officer and board secretary Bronwyn Cant, for their dedication and professionalism.
Mr Trout retains his position as TTT Chairman. Board members include vice Chairman Michael Bowmaker from Australian Farm Tourism; Rob Matthews of Kuranda Hotel Motel, Michelle Bell-Turner of Mungalli Creek Dairy, Cr Peter Hodge representing Tablelands Regional Council, Judy Cooper from the Historic Village Herberton, Bram Collins of Undara Experience and acting treasurer Cr Allan Holmes of Mareeba Shire Council.
For more information visit www.tropicaltablelandstourism.com.au.
Posted by Bronwyn under Tablelands News | Posted on 23rd Dec 2015