A collaborative approach to tourism was the order of the day as the region’s two mayor’s from the Mareeba Shire and Tablelands region pledged their support to grow the $125 million a year industry. Tropical Tablelands Tourism (TTT) chair Michael Trout welcomed the news as the organisation launched Discover, its major in print destination marketing tool for 2016, in time for the Easter school holiday period.
“Easter is the official start of the tourism industry, and operators have reported strong bookings over the long weekend and into the school holiday period,” he said.
Mr Trout said the visitor guide, which is published annually by TTT, offered the latest travel information on places to go and things to do across the Atherton Tablelands and its gateways of the Cassowary Coast, Port Douglas, Cairns and the Gulf Savannah.
This year more than 100,000 copies will find their way as far afield as Cooktown, Mackay, Karumba, Mt Isa and Barcaldine, to consumer travel shows across Australia and internationally as well as visitor information centres throughout the region.
It will also be distributed internationally to key self-drive markets such as New Zealand, the US and Canada and throughout Europe.
The Atherton Tablelands’ consumer website will also feature the new publication and Mr Trout hoped it would be even more popular than previous years.
“Last year we changed the platform and created an interactive web publication. This saw visitation to the online version increase from 10,000 in 2014 to over 100,000 in 2015.”
Mareeba Shire Council mayor Tom Gilmore, who returns for his second term at Mareeba Shire and third term as mayor when the two councils were amalgamated, said Discover had grown into a regional magazine of significant value.
“If you are going to do it, it is important to do it well and Discover achieves this.”
Mayor Gilmore said the two councils now had an opportunity to work together for the betterment of the tourism industry. “It is available to us now and this greater Tablelands region will be better severed by two co-operative councils,” he said.
Sentiments incoming Tabelands Regional Council Mayor Joe Paranella also shared. “We need to forget that bump on the road at Walkamin and work as one. TTT is the vehicle to do this,” he said.
In addition to the printed and online visitor guide, Discover is also available as a smart phone app.
Posted by Bronwyn under Tablelands News | Posted on 31st Mar 2016