People with an interest in tourism on the Atherton Tablelands are invited to attend a free industry workshop, Conversations with TTNQ (Tourism Tropical North Queensland), in Atherton on August 22.
The workshop provides an opportunity to meet the team from TTNQ, the regional tourism organisation that markets the Atherton Tablelands as a travel destination to the rest of the world.
Michael Trout, chair of Tropical Tablelands Tourism (TTT), urged all TTT members to attend.
“Conversations with TTNQ is a fantastic opportunity to meet the team from Tourism Tropical North Queensland, our Regional Tourism Organisation, and to hear an industry update first hand from the new CEO, Pip Close. You do not need to be a TTNQ member,” he said.
The workshop, at Destiny Café in Loder Street, will include information on market activity from market managers that cover Japan, Korea, Western, China, New Zealand and Domestic.
Attendees would also learn about digital opportunities for their business or intended business from the TTNQ digital gurus and could obtain guidance for local events from the Business Events Cairns and Great Barrier Reef team.
“Conversations with TTNQ is also an opportunity to explore membership options or provide feedback to the membership executive,” Mr Trout said.
The workshop is a first step in a new united front to drive visitation throughout the region following the recent signing of a Memorandum of Understanding by TTNQ with Tropical Tablelands Tourism, Tourism Port Douglas and Daintree, Tropical Coast Tourism, Savannah Way Limited and Tourism Cape York.
TTNQ Chief Executive Officer Pip Close said the agreement would ensure a tri-partisan approach between TTNQ, the Local Tourism Organisations and local government to work towards a mutual understanding on the value of tourism and the multiplier effect that tourists bring to the economy.
The parties had previously signed an agreement to work together under the Drive North Queensland partnership, which had seen significant growth in this sector. In 2016, the drive market accounted for half of Tropical North Queensland’s domestic visitors with 956,000 drive visitors increasing by two per cent on the previous year and the 105,000 international drive visitors growing by 12 per cent.
The new agreement would extend beyond the drive market and would involve working together to identify key initiatives to minimise duplication in joint marketing activities to support the Tropical North Queensland destination and identify common directions and priorities such as cooperative campaigns, joint funding applications, maximizing media buying power, and regional branding opportunities.
“Extending beyond the drive market, this new agreement is the start of a long-term relationship which will evolve over time as we work together to identify key initiatives which could include sharing strategy, resources and expertise,” Ms Close said.
To book your place at the Conversations with TTNQ workshop, visit ttnq.org.au and click ‘Resources’ then ‘Small Business’.
Interviews: Michael Trout, Chair of Tropical Tablelands Tourism M: 0412 183 194
P 0417 202 663
Posted by Tanya Snelling under Tablelands News | Posted on 4th Aug 2017